---
title: "Eduardo Durán · B2B Sales Partner | ABM Prospecting and B2B Sales"
description: "Sales partner for B2B companies: ABM prospecting and full-cycle sales. Cold calling, LinkedIn and hyper-personalised email sequences, in English and Spanish."
url: https://duranb2b.com/en/
language: en-GB
author: Eduardo Durán Velázquez · B2B Sales Partner
contact: eduardo@duranb2b.com
spanish_version: https://duranb2b.com/
---

**Eduardo Durán** B2B Sales Partner

01 · HOME

# ABM prospecting and full-cycle sales for B2B companies.

As a freelance sales partner, I run B2B outbound prospecting with an ABM approach and the Josh Braun method, researching each account in depth before contacting C‑level decision-makers. Depending on your model, I book qualified meetings with your ideal customers or take on the full sales cycle through to contract signature, combining cold calling, LinkedIn and hyper-personalised email sequences. Fully bilingual in English and Spanish.

[Book a call (20 min) →](https://duranb2b.com/en/contact) · [How I work](https://duranb2b.com/en/services)

Sales Leadership and Full Cycle From first prospecting to closing with C‑level decision-makers

Complex B2B Sales SaaS, legaltech and IT consultancy

Markets Spain and the rest of Europe, in English and Spanish

Education Business Administration + Master’s in Marketing and Sales Management

[See my background →](https://duranb2b.com/en/about)

A lot of prospecting fails before the first contact. The timing is wrong, the companies don’t fit, and the message could have been written for anyone.

01 · Market Intelligence

Buying signals

## Why reach out now

Spotting the right moment to reach out: new hires, leadership changes, the technology they use and growth events.

02 · In-Depth Research

**150** accounts / month

## Account-by-account research

Mapping the key decision-makers in every account that matches your ideal customer profile (ICP): executives and the heads of the buying team.

03 · Multichannel Prospecting

**3** coordinated channels

## Cold calling, LinkedIn and email

Using the Josh Braun method, every message and every call starts from something specific I have seen in the company.

[How I work →](https://duranb2b.com/en/services#modalidad-1)

04 · Infrastructure and Deliverability

Set up and managed by me

## So prospecting never puts your domain at risk

Dedicated secondary domains

Your main company domain never sends cold outreach.

Gradual mailbox warm-up

A 3- to 4-week lead-in, with DNS records (SPF, DKIM, DMARC) set up to strict standards.

Ongoing health monitoring

Sender reputation checks and mailbox rotation at safe volumes, so your messages reach the inbox and stay out of spam.

05 · Full-Cycle Sales

Prospecting included

## From first contact to signature, with a single point of contact

If you have no sales team of your own or need to hand over closing, I handle each of these stages myself, at the pace each opportunity needs, in English or Spanish.

1. 01 PROSPECTING
2. 02 DISCOVERY
3. 03 DEMO
4. 04 PROPOSAL
5. 05 NEGOTIATION
6. 06 SIGNATURE

[Book a call (20 min) →](https://duranb2b.com/en/contact)

## In-house hire, agency or partner

[See the comparison →](https://duranb2b.com/en/my-model#matriz)

01 · The cost you don’t see

An in-house salesperson costs almost twice their gross salary

- +31.5% to 33% in mandatory employer social security in Spain (around €13,000 a year on a €40,000 salary).
- €4,500 to €6,000 a year on sales software.
- Holidays, bank holidays and sick leave: paid for 12 months, productive for about 10.
- 33 days’ pay per year worked for unfair dismissal.

**No employment liabilities** No social security, final settlement or dismissal costs (cancel with 30 days’ notice).

**Software included** Data sourcing, deliverability and CRM tools, all paid for by me.

- **3 to 4** months

  on full salary before they perform

  **Outreach from week 3** Two weeks of preparation, then calls and LinkedIn, with email as soon as the mailboxes are ready.
- **15** clients

  per junior rep, with automated bots and no calls

  **Real ABM** 150 accounts a month, each researched individually and prospected with the Josh Braun method: cold calling, LinkedIn and hyper-personalised email sequences.
- **5 to 10** hours a week

  of your time, managing a salesperson

  **No one to manage** I do the work personally and you receive a report every week.

## Where are your B2B sales getting stuck? Let’s look at it in 20 minutes

A diagnostic video call, with no obligation. If we’re not a fit, I’ll tell you on the call.

[Book a call (20 min) →](https://duranb2b.com/en/contact) · [eduardo@duranb2b.com](mailto:eduardo@duranb2b.com)

CLEAR AGENDA

1. **01** Product and market
2. **02** Bottleneck
3. **03** Diagnosis