--- title: "B2B Services · Eduardo Durán | ABM Outbound and Full-Cycle Sales" description: "Two options: meetings with decision-makers at your ideal customers, or the full sale through to signature. 150 key accounts a month, in English or Spanish." url: https://duranb2b.com/en/services language: en-GB author: Eduardo Durán Velázquez · B2B Sales Partner contact: eduardo@duranb2b.com spanish_version: https://duranb2b.com/servicios --- 02 · SERVICES # Two ways of working, depending on where your sales get stuck Some companies need meetings with decision-makers to fill their salespeople’s calendars; others need a partner to lead the whole sales process from start to finish. [OPTION 1 Pipeline Generation (ABM Outbound Engine)](https://duranb2b.com/en/services#modalidad-1) · [OPTION 2 Full-Cycle Sales](https://duranb2b.com/en/services#modalidad-2) OPTION 1 ## Pipeline Generation (ABM Outbound Engine) **Who it’s for** Companies that already have founders or salespeople ready to pitch and close, but can’t get a steady flow of meetings with executives at their ideal customers. ### Deliverables - **150 key accounts a month, ranked by priority.** - **Decision-makers:** The key decision-makers in each account mapped through in-depth research, then engaged through active LinkedIn interaction, direct cold calling and hyper-personalised email sequences. - **Intelligence:** Accounts prioritised by market signals: open roles, the technology they use and growth events. - **Josh Braun:** Messages and calls built on something specific about each company and the problems in its sector, with no pressure and no generic templates. - **Infrastructure:** Dedicated secondary domains, mailbox warm-up and SPF/DKIM/DMARC records. Your main domain never sends cold outreach. - **Meetings:** Executives who match your ideal customer profile, with each meeting confirmed beforehand. - **Visibility:** Every stage of the pipeline tracked, with a weekly report for your company. - **Markets:** Spain and the rest of Europe, in English or Spanish. - **Software:** Contact data, deliverability and CRM are on me, with no licences for your company to pay. [Book a call (20 min) →](https://duranb2b.com/en/contact?from=modalidad-1) OPTION 2 ## Full-Cycle Sales **Who it’s for** Founders swamped by demos and proposals, companies without a sales team of their own, and businesses that want to enter another European market without opening a subsidiary. ### Deliverables - The full prospecting engine included: 150 key accounts a month researched in depth, with multichannel prospecting using the Josh Braun method: cold calling, LinkedIn and hyper-personalised email sequences. - Discovery: A diagnosis with the executive: what the problem is, what it costs them and who else is involved in the decision. - Demos: Product meetings built on that diagnosis, focused on the return the buyer can expect. - Proposals: Offers built around each client’s business case, with answers to commercial and technical objections. - Closing: Direct negotiation with the decision-maker, through to contract signature. - Visibility: Every stage of the pipeline tracked, with a weekly report for your company. - Markets: Spain and the rest of Europe, in English or Spanish. [Book a call (20 min) →](https://duranb2b.com/en/contact?from=modalidad-2) Investment **Monthly retainer + success fee** A single set-up fee covering all the infrastructure (domains, mailboxes and warm-up). Software included, no extras. Commitment and exit **Cancel with 30 days’ notice** No employment liabilities: no social security, final settlement or dismissal costs. [See the comparison →](https://duranb2b.com/en/my-model#matriz) EXECUTION ## What happens from day one ### Phase 1 · Alignment, Infrastructure and Research Weeks 1–2 **Strategic alignment** We agree your ideal customer profile (ICP), the qualification criteria and the value proposition. **Technical infrastructure** Choosing and buying secondary domains, DNS set-up (SPF, DKIM, DMARC, MX) and mailbox warm-up running in the background. **Research and preparation** Sourcing the first key accounts and writing the outreach sequences while the mailboxes finish warming up safely. ### Phase 2 · Full Multichannel Launch Weeks 3–4 **All three channels go live** Using the Josh Braun method, cold calling and LinkedIn start first, and the hyper-personalised email sequences join as soon as the mailboxes are ready. **Active reply management** Quick responses to objections and first conversations with executives. ### Phase 3 · Ongoing Optimisation Month 2 Messaging angles fine-tuned on reply data, with rigorous follow-up. Qualified meetings in the calendar on a regular basis. ### Phase 4 · Consolidation and Closing Month 3 onwards **Option 1:** Each month’s 150 accounts focus on the angles, roles and sectors that respond best. **Option 2:** Proposals and negotiation on the opportunities that move forward, through to signature. ## Where are your B2B sales getting stuck? Let’s look at it in 20 minutes A diagnostic video call, with no obligation. If we’re not a fit, I’ll tell you on the call. [Book a call (20 min) →](https://duranb2b.com/en/contact) · [eduardo@duranb2b.com](mailto:eduardo@duranb2b.com) CLEAR AGENDA 1. **01** Product and market 2. **02** Bottleneck 3. **03** Diagnosis