Two ways of working, depending on where your sales get stuck
Some companies need meetings with decision-makers to fill their salespeople’s calendars; others need a partner to lead the whole sales process from start to finish.
Pipeline Generation (ABM Outbound Engine)
Who it’s for Companies that already have founders or salespeople ready to pitch and close, but can’t get a steady flow of meetings with executives at their ideal customers.
Deliverables
- 150 key accounts a month, ranked by priority.
- Decision-makers: The key decision-makers in each account mapped through in-depth research, then engaged through active LinkedIn interaction, direct cold calling and hyper-personalised email sequences.
- Intelligence: Accounts prioritised by market signals: open roles, the technology they use and growth events.
- Josh Braun: Messages and calls built on something specific about each company and the problems in its sector, with no pressure and no generic templates.
- Infrastructure: Dedicated secondary domains, mailbox warm-up and SPF/DKIM/DMARC records. Your main domain never sends cold outreach.
- Meetings: Executives who match your ideal customer profile, with each meeting confirmed beforehand.
- Visibility: Every stage of the pipeline tracked, with a weekly report for your company.
- Markets: Spain and the rest of Europe, in English or Spanish.
- Software: Contact data, deliverability and CRM are on me, with no licences for your company to pay.
Full-Cycle Sales
Who it’s for Founders swamped by demos and proposals, companies without a sales team of their own, and businesses that want to enter another European market without opening a subsidiary.
Deliverables
- The full prospecting engine included: 150 key accounts a month researched in depth, with multichannel prospecting using the Josh Braun method: cold calling, LinkedIn and hyper-personalised email sequences.
- Discovery: A diagnosis with the executive: what the problem is, what it costs them and who else is involved in the decision.
- Demos: Product meetings built on that diagnosis, focused on the return the buyer can expect.
- Proposals: Offers built around each client’s business case, with answers to commercial and technical objections.
- Closing: Direct negotiation with the decision-maker, through to contract signature.
- Visibility: Every stage of the pipeline tracked, with a weekly report for your company.
- Markets: Spain and the rest of Europe, in English or Spanish.
Monthly retainer + success fee A single set-up fee covering all the infrastructure (domains, mailboxes and warm-up). Software included, no extras.
Cancel with 30 days’ notice No employment liabilities: no social security, final settlement or dismissal costs.
What happens from day one
Phase 1 · Alignment, Infrastructure and Research
Weeks 1–2
Strategic alignment We agree your ideal customer profile (ICP), the qualification criteria and the value proposition. Technical infrastructure Choosing and buying secondary domains, DNS set-up (SPF, DKIM, DMARC, MX) and mailbox warm-up running in the background. Research and preparation Sourcing the first key accounts and writing the outreach sequences while the mailboxes finish warming up safely.
Phase 2 · Full Multichannel Launch
Weeks 3–4
All three channels go live Using the Josh Braun method, cold calling and LinkedIn start first, and the hyper-personalised email sequences join as soon as the mailboxes are ready. Active reply management Quick responses to objections and first conversations with executives.
Phase 3 · Ongoing Optimisation
Month 2
Messaging angles fine-tuned on reply data, with rigorous follow-up. Qualified meetings in the calendar on a regular basis.
Phase 4 · Consolidation and Closing
Month 3 onwards
Option 1: Each month’s 150 accounts focus on the angles, roles and sectors that respond best. Option 2: Proposals and negotiation on the opportunities that move forward, through to signature.
Where are your B2B sales getting stuck? Let’s look at it in 20 minutes
A diagnostic video call, with no obligation. If we’re not a fit, I’ll tell you on the call.
- 01 Product and market
- 02 Bottleneck
- 03 Diagnosis